During my first 12 months at Reebok, I drove a +250% net follower growth and a +145% increase in video views on the global TikTok account.

Priorities: Drive brand heat in support of key moments, launches, and announcements. Create content that inserts Reebok into the news cycle and online zeitgeist. Collaborate with cross-functional stakeholders to align on business needs from the world of social. Own talent/partner relationships as it pertains to creating content on-set. Utilize content as a means of driving commercial impact.