A CREATIVE LEADER SPECIALIZING IN SOCIAL-FIRST STORYTELLING FOR GLOBAL BRANDS.
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I am a senior-level creative strategist shaping brand storytelling through editorial vision, social innovation, and creative execution. I have a proven ability to bring big ideas to life, harness internet culture, build brand heat, and translate social momentum into measurable commercial impact.
I currently lead Global Brand Marketing at Reebok, focusing on full go-to-market; from high-level campaign creative down to activation and social for Reebok Classics (aka lifestyle, fashion, and partnerships). Previously I served as Reebok’s Global Brand Social & PR Content Lead, supporting all campaigns and brand moments with social strategy, content, and video. I graduated from Emerson College’s School of Visual Media Arts and have over a decade of creative production & social content experience.
Fun facts: I am a former NCAA Lacrosse player and have traveled to 18 countries!